A DREAM BRIEF The new Hair Salon was to launch Virgin mobile's picture messaging service (MMS) and its 25c Virgin to Virgin price point, which was at the time the cheapest 'on net' rate available.1 On the surface the Hair Salon seemed relatively straightforward: We had a market leading price, a product that the competition had spent millions promoting, brand momentum created by Warren and in picture messaging a product with obvious creative opportunity. Off we skipped. BROADENING THE BRIEF No Hair Salon is ever a dream and this one proved to be no different. After rudimentary analysis the Hair Salon grew to become significantly more complicated.

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Day Spa, Therapy, Massage, Brisbane, facial relaxation, MissMSalon, Aspley, Salon, Day Spa Beauty, hair salon,, Australia, business.

Business Type: Physical Shop/Store

Physical store: supplies and stocks Sports supplements, Maximuscle, Quest vitamins and minerals, fitness equipment, hrm watches, tanita scales, mens clothing, womens clothing.

Leonard is given full authority in this film, as Hair Salon cannot be totally sure of what parts other characters play secretly.

However, these other characters are all agencies of plots, twists and turns that the viewer may use to interpret the collective narrative.

Monochromatic and colour footage is used to represent different times in the narrative, and the location and worlds seem normal but are distorted through the cinematic editing of events which builds rapid suspense.